It seems that Google has updated their Webmaster Guidelines, specifically on the way they examine linking. They specifically mentioned press releases, article releases, advertorials, and excessive guest posts as possibly having implications as being link schemes. John Mueller of Google also recently stated that guest posts should have no-follow links.
This seems to be part of Google’s attempt to be slightly more open about their views on Search Engine Optimization, the perfect example is their new SEO Starter Guide. This study goes through all of the recommended guidelines for Search Engine Optimization that all sites should follow in a detailed, descriptive manner with a full example site used for every guideline. In comparison to their embarrassingly small Guidelines they had in place previously which consisted of merely a page of vary vague suggestions Google is taking big leaps.
They even have a new mascot, Google Bot
Although they still do not give recommendations on how to build links they continue to give an even better tip, create great content. This has been preached by quality SEO’s for years and it rings today truer than ever content truly is king. The best part is that we can now rank even easier with great content by sharing it on social networks and producing quality blog posts. This in turn gives your readership/customer base consistent quality information. According to Google,
“Creating compelling and useful content will likely influence
your website more than any of the other factors discussed here
(1). Users know good content when they see it and will likely want to
direct other users to it. This could be through blog posts, social media
services, email, forums, or other means.
Organic or word-of-mouth buzz is what helps build your site’s
reputation with both users and Google, and it rarely comes without
Google now recommends the use of Social Media and Blog posts to Webmasters, essentially meaning that as SEO’s if we ignore Blogging and Social Media we are falling behind and are not taking full advantage of proper Search Engine strategy. Making way for a new kind of search factor that involves the popularity of a link or site on social networks, essentially becoming a possibly more effective way of gauging relevance. This is an exciting time for SEO’s as we gear up for a new age of spam free ranking tactics that involve real conversations and quality content for end users.
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